Event Calendar
Past Event
NUTC Seminar Series: "Motivating and incentivizing the adoption and maintenance of travel behavior change (Case study: Stavanger, Norway)" | Ayda Joudavi, Northwestern University
Northwestern University Transportation Center
4:00 PM
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Ruan Conference Center, Chambers Hall
Details
Motivating and incentivizing the adoption and maintenance of travel behavior change (Case study: Stavanger, Norway)
Ayda Joudvi
PhD Candidate
Northwestern University
Abstract
Transportation is one of the most critical challenges in modern cities. A considerable amount of energy consumption and GHG emissions in cities are due to transport needs. Statistics from Norway also suggest that the energy consumption for transportation needs has grown by 32% from 1990 until 2020. Therefore, developing sustainable transport options is at the core of any climate plan, but different studies also suggest that providing alternative options does not necessarily lead to a change in travel behavior.
Changing individual travel behaviors has proved challenging since they heavily rely on the availability of infrastructure and time and cost considerations, among many other factors. Therefore, it is essential to study how to encourage behavioral change in this sector and develop appropriate planning solutions that accelerate these changes.
To explore these challenges in the context of Norwegian city, this study focus on travel mode change from car to cycling in Stavanger, Norway.
Despite the facts that, increasing the share of cycling in modal share is one of the main objectives of the Norwegian national transport policy or in case of Stavanger city or having the Norway’s most expensive dedicated bicycle road (estimated cost 1.9 mil.kr) only 7% of trips are taken by bicycle compared to 56% taken by car.
Having this all-in mind, this study in particular try to answer the following questions:
1. What are the factors and personal experiences that influence changes in travel behavior within the Norwegian context?
a. What are the reasons behind selecting a specific mode of transportation for daily commutes to and from work?
b. How do individuals perceive and experience their daily commute in terms of mode of travel to and from work?
2. What is the effect of motivators and stimulators for travel behavior change in the Norwegian context?
a. What are the most influential motivators or catalysts driving changes in travel behavior within the Norwegian context?
b. What are the primary obstacles and barriers to sustaining travel behavior change?
c. How does knowledge about health benefits impact travel behavior change?
d. To what extent does experiencing health improvements act as a motivator to initiate and maintain travel behavior change?
Bio
My name is Ayda Joudavi, and I am Ph.D. fellow at the University of Stavanger (Norway) in the City and Regional Planning faculty and recently I have started a position as a PhD visiting scholar at McCormick school of engineering and environmental planning.
I got my first master’s degree in 2016, in Architecture and urban planning with a special approach to post-disaster and post-war reconstruction of the built environment, from Shahid Beheshti University of Tehran, Iran (SBU).
I obtained my second master’s degree in ‘City and Regional planning’ from the University of Stavanger (UiS) in 2020.
I am pursuing my Ph.D. under "EAA and Norway Grant," collaborating with Polish and Norwegian institutions on an applied research project, namely "Green coin." The main idea of this project is to promote pro-environmental behaviors through a reward-based system and gamification. The project's final product will be a smartphone application that will be tested in the pilot phase for the residents of Gdansk, Poland. (You can read more about the project at Greencoin)
Time
Thursday, September 21, 2023 at 4:00 PM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
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Northwestern University Transportation Center
Fall Classes End
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Fall Classes End
Time
Saturday, December 2, 2023
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Fall examinations begin
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Fall examinations begin
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Monday, December 4, 2023
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Fall examinations end
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Fall examinations end
Time
Saturday, December 9, 2023
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Northwestern Engineering PhD Hooding and Master's Recognition Ceremony
McCormick School of Engineering and Applied Science
4:00 PM
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Pick-Staiger Concert Hall
Details
The ceremony will take place on Saturday, December 9 in Pick-Staiger Concert Hall, 50 Arts Circle Drive.
*No tickets required
Time
Saturday, December 9, 2023 at 4:00 PM - 5:30 PM
Location
Pick-Staiger Concert Hall Map
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McCormick School of Engineering and Applied Science
Fall Degrees Conferred
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Fall Degrees Conferred
Time
Friday, December 15, 2023
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NUTC Sandhouse Rail Group Annual Financial Presentation by Tony Hatch
Northwestern University Transportation Center
11:30 AM
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Barolo Room
Details

Northwestern University Transportation Center's Sandhouse Rail Group invites you to attend our annual rail financial report and Sandhouse Luncheon Meeting at Maggiano's in Chicago featuring Sandhouse member and accomplished speaker, Anthony B. Hatch, Senior Transportation Analyst & Financial Consultant for ABH Consulting.
Can rails change the narrative?... Will collaboration and the Great Experiment lead North American freight railways to new heights?
Anthony B. Hatch, Senior Transportation Analyst & Financial Consultant, ABH Consulting
Tony Hatch has been a senior transportation analyst on Wall Street for over twenty years, starting at Salomon brothers; proceeding to Argus, Painewebber, and most recently at NatWest Markets (USA) prior to starting his independent analyst/consultantcy in 1999 and working with CV Brokerage. He provides traditional institutional transport research, and due diligence and other services to new forms of transport investment such as private equity, infrastructure, and hedge funds in such areas as intermodal, rail maintenance and construction, railcars, and 3PLS.
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Remarks following his presentation will be given by:
Martin J. Oberman, Chairman of the Surface Transportation Board
EVENT LOCATION:
Maggiano's Little Italy - 111 W. Grand Ave., Chicago, IL 60654
REGISTRATION (required in advance):
$55 - Eventbrite registration w/ credit card payment in advance
$60 - Eventbrite registration w/ exact cash or check payment at door
PROGRAM SCHEDULE:
FRIDAY, DECEMBER 15, 2023
11:30 AM - Check In, Networking & Cash Bar
12:00 PM - Seated Luncheon
12:30 PM - Presentation by Mr. Hatch and comments by Mr. Oberman
1:30 PM - Adjourn
The Hagestad Sandhouse Rail Group began in 2002 as an effort to connect active and veteran rail practitioners with students and academics interested in rail-related issues. Named for Douglas Dean Hagestad, a primary group founder who passed away in 2007, Sandhouse meetings typically feature presentations from field experts, followed by open forum discussions.
Time
Friday, December 15, 2023 at 11:30 AM - 2:00 PM
Location
Barolo Room
Contact
Calendar
Northwestern University Transportation Center
NUTC Sandhouse Rail Group - Annual Holiday Presentation and Lunch
Northwestern University Transportation Center
12:00 PM
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Barolo Room
Details
Anthony B. Hatch - ABH Consulting
Location: Maggiano's Little Italy | 516 N Clark St, Chicago, IL 60654
Registration and event details forthcoming
Time
Friday, December 15, 2023 at 12:00 PM - 2:00 PM
Location
Barolo Room
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Northwestern University Transportation Center
Winter Recess - University Closed
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Winter Recess - University Closed
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Friday, December 22, 2023
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New Year's Day - University Closed
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New Year's Day - University Closed
Time
Monday, January 1, 2024
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NUTC Seminar Series - Roger Chen| University of Hawaii at Manoa | January 18, 2024
Northwestern University Transportation Center
4:00 PM
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Ruan Conference Center, Chambers Hall
Details
Roger Chen
Professor
University of Hawaii at Manoa
Time
Thursday, January 18, 2024 at 4:00 PM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center