Event Calendar
Past Event
NUTC Seminar Series: "Motivating and incentivizing the adoption and maintenance of travel behavior change (Case study: Stavanger, Norway)" | Ayda Joudavi, Northwestern University
Northwestern University Transportation Center
4:00 PM
//
Ruan Conference Center, Chambers Hall
Details
Motivating and incentivizing the adoption and maintenance of travel behavior change (Case study: Stavanger, Norway)
Ayda Joudvi
PhD Candidate
Northwestern University
Abstract
Transportation is one of the most critical challenges in modern cities. A considerable amount of energy consumption and GHG emissions in cities are due to transport needs. Statistics from Norway also suggest that the energy consumption for transportation needs has grown by 32% from 1990 until 2020. Therefore, developing sustainable transport options is at the core of any climate plan, but different studies also suggest that providing alternative options does not necessarily lead to a change in travel behavior.
Changing individual travel behaviors has proved challenging since they heavily rely on the availability of infrastructure and time and cost considerations, among many other factors. Therefore, it is essential to study how to encourage behavioral change in this sector and develop appropriate planning solutions that accelerate these changes.
To explore these challenges in the context of Norwegian city, this study focus on travel mode change from car to cycling in Stavanger, Norway.
Despite the facts that, increasing the share of cycling in modal share is one of the main objectives of the Norwegian national transport policy or in case of Stavanger city or having the Norway’s most expensive dedicated bicycle road (estimated cost 1.9 mil.kr) only 7% of trips are taken by bicycle compared to 56% taken by car.
Having this all-in mind, this study in particular try to answer the following questions:
1. What are the factors and personal experiences that influence changes in travel behavior within the Norwegian context?
a. What are the reasons behind selecting a specific mode of transportation for daily commutes to and from work?
b. How do individuals perceive and experience their daily commute in terms of mode of travel to and from work?
2. What is the effect of motivators and stimulators for travel behavior change in the Norwegian context?
a. What are the most influential motivators or catalysts driving changes in travel behavior within the Norwegian context?
b. What are the primary obstacles and barriers to sustaining travel behavior change?
c. How does knowledge about health benefits impact travel behavior change?
d. To what extent does experiencing health improvements act as a motivator to initiate and maintain travel behavior change?
Bio
My name is Ayda Joudavi, and I am Ph.D. fellow at the University of Stavanger (Norway) in the City and Regional Planning faculty and recently I have started a position as a PhD visiting scholar at McCormick school of engineering and environmental planning.
I got my first master’s degree in 2016, in Architecture and urban planning with a special approach to post-disaster and post-war reconstruction of the built environment, from Shahid Beheshti University of Tehran, Iran (SBU).
I obtained my second master’s degree in ‘City and Regional planning’ from the University of Stavanger (UiS) in 2020.
I am pursuing my Ph.D. under "EAA and Norway Grant," collaborating with Polish and Norwegian institutions on an applied research project, namely "Green coin." The main idea of this project is to promote pro-environmental behaviors through a reward-based system and gamification. The project's final product will be a smartphone application that will be tested in the pilot phase for the residents of Gdansk, Poland. (You can read more about the project at Greencoin)
Time
Thursday, September 21, 2023 at 4:00 PM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center
Welcome & Breakfast for New McCormick PhD Students
McCormick School of Engineering and Applied Science
9:00 AM
//
LR2, Technological Institute
Details
Enjoy a welcome from Dean Christopher A. Schuh and other McCormick leaders, and receive a Northwestern Engineering T-shirt. A free breakfast on the Tech East Plaza will follow.
Time
Monday, September 14, 2026 at 9:00 AM - 10:30 AM
Location
LR2, Technological Institute Map
Contact
Calendar
McCormick School of Engineering and Applied Science
NUTC Exec Ed - Freight Transportation & Logistics, Day 1
Northwestern University Transportation Center
8:00 AM
//
Ruan Conference Center, Chambers Hall
Details
EXECUTIVE EDUCATION SERIES
Freight Transportation & Logistics:
Navigating Recovery, Disruption, and the Future of Moving Freight
September 22-24, 2026
CLICK TO REGISTER - September 2026
Northwestern University Transportation Center’s (NUTC) 2026 Executive Education Freight Transportation & Logistics program, Resilient Freight Leadership - Navigating Recovery, Disruption, and the Future of Moving Freight, will be offered on September 22-24 at NUTC headquarters in Evanston.
Over the last couple of years, the global logistics community has managed challenges across the first, middle, and final mile. The ongoing global turbulence associated with war-related disruptions and complex tariff policies in the supply of various commodities, labor recruitment challenges, and inflation have continued to pressure supply chains and increase volatility on both the demand and supply sides. Even with a gradual recovery from the “freight recession,” other economic and operational uncertainties will continue to impact the freight transportation system across every mode and across all geographies. In this essential three-day Executive Education program, Northwestern faculty and industry experts will provide fundamental knowledge and practical insights for managing through these challenges and beyond.
NUTC’s Freight Transportation & Logistics three-day Executive Education program has a proven track record of delivering current and forward-looking insight and actionable knowledge into North American/global transportation and supply chains. From domestic transportation (intermodal, parcel and last mile delivery, rail, third-party logistics, trucking, warehousing), to international transportation (air cargo, ocean shipping, ports, sourcing), the program provides an unmatched view into how freight moves. Attendees will get a first-hand look at domestic and international logistics and supply chain trends and learn how to leverage freight management technology and data analytics for greater efficiency and resilience. This program is specifically designed for early- to mid-level transportation managers, at both carriers and shippers, to deepen their overall knowledge of the freight transportation ecosystem.
Program content will be thoroughly integrated by our instructors, so that participants will gain a comprehensive understanding and view of both domestic and international transportation sectors. The program is interactive in nature and will provide many opportunities for discussions with faculty and fellow participants. Prior knowledge and experience in logistics, transportation and supply chain management will be useful, but is not a prerequisite.
INSTRUCTORS
Mark Baxa - President and CEO, CSCMP
Mike Burton – CEO, MEDLOG
Eric Jakubowski - Rail consultant
Shawn McWhorter - President (Americas Region), Nippon Cargo Airlines
Marty O'Hara - CenterPoint Properties, VP Strategic Projects & Planning
Chris Pickett - Chief Operating Officer, Flock Freight
Steven Rothberg - Founding Partner, Mercator International
Ian Savage - Associate Chair and Professor of Instruction in Economics, Northwestern
Joseph L. Schofer - Professor Emeritus of Civil and Environmental Engineering, Northwestern
Bill Seliger - Director, Amazon Delivery Central Operations, Amazon
Dana Thompson - Transportation and Logistics Strategy Consultant, Timothy L Jones & Associates
Jan Van Mieghem - A.C. Buehler Professor & Deputy Dean, Kellogg School of Management, Northwestern
Justin Zubrod - Managing Partner, Justin Zubrod & Co.
TOPICS
Freight Transportation & Logistics Trends
Data Science & Transportation Analytics
Managing Under Uncertainty
Global Sourcing (On / Near-Shoring) Strategy
Freight & Logistics Operations:
> Air Cargo
> Intermodal
> Ocean Shipping and Ports
> Rail
> Trucking
> 3PL/4PL, Brokerage, Warehouse
Package / Parcel Shipping & Last-Mile Services
Freight Performance Measurement
Transportation Pricing & Costs
Future of Freight Technology and Trends
REGISTRATION
Registration includes attendee tuition, materials, breakfast, lunch and a welcome reception.
For group rates, please contact Bret Johnson.
General Registration (early bird $2500) (increase to $3,000 on Sept. 1)
Business Advisory Council Company Employees ($2,200)
Look up Business Advisory Council companies
Government & Academic Professionals ($2,300)
CLICK TO REGISTER - SEPTEMBER 2026
Time
Tuesday, September 22, 2026 at 8:00 AM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center
Welcome & Luncheon for New Full-time Graduate Students
McCormick School of Engineering and Applied Science
11:00 AM
//
Ryan Family Auditorium, Technological Institute
Details
Enjoy a welcome from Dean Christopher A. Schuh and other McCormick leaders, and receive a Northwestern Engineering T-shirt. A free lunch on the Tech East Plaza will follow.
Time
Tuesday, September 22, 2026 at 11:00 AM - 12:30 PM
Location
Ryan Family Auditorium, Technological Institute Map
Contact
Calendar
McCormick School of Engineering and Applied Science
NUTC Exec Ed Freight Transportation & Logistics, Day 2
Northwestern University Transportation Center
8:00 AM
//
Ruan Conference Center, Chambers Hall
Details
EXECUTIVE EDUCATION SERIES
Freight Transportation & Logistics:
Navigating Recovery, Disruption, and the Future of Moving Freight
September 22-24, 2026
CLICK TO REGISTER - SEPT 2026
Northwestern University Transportation Center’s (NUTC) 2026 Executive Education Freight Transportation & Logistics program, Resilient Freight Leadership - Navigating Recovery, Disruption, and the Future of Moving Freight, will be offered on September 22-24 at NUTC headquarters in Evanston.
Over the last couple of years, the global logistics community has managed challenges across the first, middle, and final mile. The ongoing global turbulence associated with war-related disruptions and complex tariff policies in the supply of various commodities, labor recruitment challenges, and inflation have continued to pressure supply chains and increase volatility on both the demand and supply sides. Even with a gradual recovery from the “freight recession,” other economic and operational uncertainties will continue to impact the freight transportation system across every mode and across all geographies. In this essential three-day Executive Education program, Northwestern faculty and industry experts will provide fundamental knowledge and practical insights for managing through these challenges and beyond.
NUTC’s Freight Transportation & Logistics three-day Executive Education program has a proven track record of delivering current and forward-looking insight and actionable knowledge into North American/global transportation and supply chains. From domestic transportation (intermodal, parcel and last mile delivery, rail, third-party logistics, trucking, warehousing), to international transportation (air cargo, ocean shipping, ports, sourcing), the program provides an unmatched view into how freight moves. Attendees will get a first-hand look at domestic and international logistics and supply chain trends and learn how to leverage freight management technology and data analytics for greater efficiency and resilience. This program is specifically designed for early- to mid-level transportation managers, at both carriers and shippers, to deepen their overall knowledge of the freight transportation ecosystem.
Program content will be thoroughly integrated by our instructors, so that participants will gain a comprehensive understanding and view of both domestic and international transportation sectors. The program is interactive in nature and will provide many opportunities for discussions with faculty and fellow participants. Prior knowledge and experience in logistics, transportation and supply chain management will be useful, but is not a prerequisite.
INSTRUCTORS
Mark Baxa - President and CEO, CSCMP
Mike Burton – CEO, MEDLOG
Eric Jakubowski - Rail consultant
Shawn McWhorter - President (Americas Region), Nippon Cargo Airlines
Marty O'Hara - CenterPoint Properties, VP Strategic Projects & Planning
Chris Pickett - Chief Operating Officer, Flock Freight
Steven Rothberg - Founding Partner, Mercator International
Ian Savage - Associate Chair and Professor of Instruction in Economics, Northwestern
Joseph L. Schofer - Professor Emeritus of Civil and Environmental Engineering, Northwestern
Bill Seliger - Director, Amazon Delivery Central Operations, Amazon
Dana Thompson - Transportation and Logistics Strategy Consultant, Timothy L Jones & Associates
Jan Van Mieghem - A.C. Buehler Professor & Deputy Dean, Kellogg School of Management, Northwestern
Justin Zubrod - Managing Partner, Justin Zubrod & Co.
TOPICS
Freight Transportation & Logistics Trends
Data Science & Transportation Analytics
Managing Under Uncertainty
Global Sourcing (On / Near-Shoring) Strategy
Freight & Logistics Operations:
> Air Cargo
> Intermodal
> Ocean Shipping and Ports
> Rail
> Trucking
> 3PL/4PL, Brokerage, Warehouse
Package / Parcel Shipping & Last-Mile Services
Freight Performance Measurement
Transportation Pricing & Costs
Future of Freight Technology and Trends
REGISTRATION
Registration includes attendee tuition, materials, breakfast, lunch and a welcome reception.
For group rates, please contact Bret Johnson.
General Registration (early bird $2500) (increase to $3,000 on Sept 1)
Business Advisory Council Company Employees ($2,200)
Look up Business Advisory Council companies
Government & Academic Professionals ($2,300)
CLICK TO REGISTER - SEPT 2026
Time
Wednesday, September 23, 2026 at 8:00 AM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center
NUTC Exec Ed Freight Transportation & Logistics, Day 3
Northwestern University Transportation Center
8:00 AM
//
Ruan Conference Center, Chambers Hall
Details
EXECUTIVE EDUCATION SERIES
Freight Transportation & Logistics:
Resilient Freight Leadership: Navigating Recovery, Disruption, and the Future of Moving Freight
September 22-24, 2026
CLICK TO REGISTER - SEPT 2026
Northwestern University Transportation Center’s (NUTC) 2026 Executive Education Freight Transportation & Logistics program, Resilient Freight Leadership - Navigating Recovery, Disruption, and the Future of Moving Freight, will be offered on September 22-24 at NUTC headquarters in Evanston.
Over the last couple of years, the global logistics community has managed challenges across the first, middle, and final mile. The ongoing global turbulence associated with war-related disruptions and complex tariff policies in the supply of various commodities, labor recruitment challenges, and inflation have continued to pressure supply chains and increase volatility on both the demand and supply sides. Even with a gradual recovery from the “freight recession,” other economic and operational uncertainties will continue to impact the freight transportation system across every mode and across all geographies. In this essential three-day Executive Education program, Northwestern faculty and industry experts will provide fundamental knowledge and practical insights for managing through these challenges and beyond.
NUTC’s Freight Transportation & Logistics three-day Executive Education program has a proven track record of delivering current and forward-looking insight and actionable knowledge into North American/global transportation and supply chains. From domestic transportation (intermodal, parcel and last mile delivery, rail, third-party logistics, trucking, warehousing), to international transportation (air cargo, ocean shipping, ports, sourcing), the program provides an unmatched view into how freight moves. Attendees will get a first-hand look at domestic and international logistics and supply chain trends and learn how to leverage freight management technology and data analytics for greater efficiency and resilience. This program is specifically designed for early- to mid-level transportation managers, at both carriers and shippers, to deepen their overall knowledge of the freight transportation ecosystem.
Program content will be thoroughly integrated by our instructors, so that participants will gain a comprehensive understanding and view of both domestic and international transportation sectors. The program is interactive in nature and will provide many opportunities for discussions with faculty and fellow participants. Prior knowledge and experience in logistics, transportation and supply chain management will be useful, but is not a prerequisite.
INSTRUCTORS
Mark Baxa - President and CEO, CSCMP
Mike Burton – CEO, MEDLOG
Eric Jakubowski - Rail consultant
Shawn McWhorter - President (Americas Region), Nippon Cargo Airlines
Marty O'Hara - CenterPoint Properties, VP Strategic Projects & Planning
Chris Pickett - Chief Operating Officer, Flock Freight
Steven Rothberg - Founding Partner, Mercator International
Ian Savage - Associate Chair and Professor of Instruction in Economics, Northwestern
Joseph L. Schofer - Professor Emeritus of Civil and Environmental Engineering, Northwestern
Bill Seliger - Director, Amazon Delivery Central Operations, Amazon
Dana Thompson - Transportation and Logistics Strategy Consultant, Timothy L Jones & Associates
Jan Van Mieghem - A.C. Buehler Professor & Deputy Dean, Kellogg School of Management, Northwestern
Justin Zubrod - Managing Partner, Justin Zubrod & Co.
TOPICS
Freight Transportation & Logistics Trends
Data Science & Transportation Analytics
Managing Under Uncertainty
Global Sourcing (On / Near-Shoring) Strategy
Freight & Logistics Operations:
> Air Cargo
> Intermodal
> Ocean Shipping and Ports
> Rail
> Trucking
> 3PL/4PL, Brokerage, Warehouse
Package / Parcel Shipping & Last-Mile Services
Freight Performance Measurement
Transportation Pricing & Costs
Future of Freight Technology and Trends
REGISTRATION
Registration includes attendee tuition, materials, breakfast, lunch and a welcome reception.
For group rates, please contact Bret Johnson.
General Registration (early bird $2500) (increase to $3,000 on Sept 1)
Business Advisory Council Company Employees ($2,200)
Look up Business Advisory Council companies
Government & Academic Professionals ($2,300)
CLICK TO REGISTER - SEPT 2026
Time
Thursday, September 24, 2026 at 8:00 AM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center
NUTC Seminar Series: Jürgen Hackl, Princeton University
Northwestern University Transportation Center
4:00 PM
//
Ruan Conference Center, Chambers Hall
Details
Time
Thursday, October 8, 2026 at 4:00 PM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center
NUTC Seminar Series: Sikai Chen, University of Wisconsin-Madison
Northwestern University Transportation Center
4:00 PM
//
Ruan Conference Center, Chambers Hall
Details
Time
Thursday, October 29, 2026 at 4:00 PM - 5:00 PM
Location
Ruan Conference Center, Chambers Hall Map
Contact
Calendar
Northwestern University Transportation Center