BAC Workshop: Data-Driven Business
Data-Driven Business: Challenges and Best Practices in the Transportation Industry
Tuesday, October 30, 2012 – 2:00-4:45 pm
Transportation companies are confronted with growing – some may say exploding – and diverse sources of data. This data may be mined from social media, obtained from customer surveys, collected from environmental sensors, and gleaned from geo-positioning radios, among others. Looking through the lens of the transportation industry, the Northwestern University Transportation Center’s fall Industry Workshop will examine challenges and best practices in data-driven business. In the workshop a keynote speaker and two panel discussions will address questions, such as:
- Why "data-driven" is a different way of competing?
- What does it take to unlock opportunity in data?
- What are the organizational implications for being "data-driven?"
2:00 - 3:15 pm – Panel 1: Case Studies in Transport Operations
Dr. Diego Klabjan, Professor of Industrial Engineering & Management Science, McCormick School of Engineering
- Big data or not big data? Opportunities and strategies in transportation
Mr. Ken Sain, Managing Director, Professional Services, Boeing Commercial Airplanes
- The Digital Airline: Using Data to Improve Performance
Mr. Ogi Redzic, Vice President, Traffic, Nokia Location & Commerce
- Big Data Driven Traffic
Mr. Steve Wooledge, Senior Director of Marketing, Teradata Aster
- Delivering Value in Transportation
3:15 - 3:30 pm – Networking Break
3:30 - 4:45 pm – Panel 2: Freight Management & Logistics
Dr. Hani Mahmassani, William Patterson Professor of Transportation and Director, Northwestern University Transportation Center
- Beyond the data: extracting knowledge, deriving insight, delivering intelligence
Mr. Zahir Balaporia, Director of Intermodal Operations, Schneider National, Inc.
- Conquering the Data Mountain
Ms. Pooja Dewan, General Director of Decision Support Systems, BNSF Railway
Mr. Bill Driegert, Chief Innovation Officer, Coyote Logistics
- Transforming Data into Action in Third Party Logistics
Event Co-Chairs
Dr. Hani Mahmassani
William Patterson Professor of Transportation and Director of the Northwestern University Transportation Center
Mr. Breton Johnson
Director of the Center for the Commercialization of Innovative Transportation Technology